My approach blends art and science—I thrive at the intersection of strategy, creativity, and data. While brand strategy is my foundation, I bring depth across content, creative development, integrated campaigns, digital media, PR, and global production.

I’m known for taking bold, insight-driven creative swings—and for building the kind of team culture where those ideas can thrive. I value humility, curiosity, family, and respect. I lead with empathy and candor, cultivating an environment of ongoing two-way feedback and shared accountability. My style isn’t about being right—it’s about getting it right, together.

Yes, I care deeply about great work. But I care just as much about the humans behind it—their growth, their well-being, and their ability to do career-defining work they’re proud of.

Outside of work, I run marathons, write, and practice Spanish. You can usually find me outside, unplugged and on a hike with my husband, son, and our dog.