Nike Digital Brand
Overview
As a North America Digital Brand Specialist at Nike, I produced digital experiences driving consumer engagement and conversion of key marketed styles.
I managed Nike’s wholesale accounts (i.e. Finish Line, Eastbay, Road Runner’s Sports) and their Nike Running digital experiences across .com, social, email, in store video, events and print.
In this role, I pushed the digital envelope to give consumers the confidence to buy footwear and apparel online.
Nike Free
I owned the North America wholesale digital strategy and content production for the anticipated Nike Free shoe launch. In addition to producing and delivering a digital toolkit to 40+ North America wholesale accounts, it was my job to ensure both Finish Line and Eastbay were elevated in the marketplace. For Eastbay, it meant delivering an exclusive print cover and ad buy with storytelling that extended into digital channels. For Finish Line it was about digital tools that educated consumers on the new shoe technology and showcasing the breadth of Finish Line’s color assortment.
Nike Lunarglide6
Nike Cold Weather
I created digital content to drive awareness and conversion of Nike’s pinnacle cold weather collection. I created videos and gifs that would give consumers the confidence to buy these premium products online. I leveraged digital marketing as an advantage to showcase unique product features like the packability of the Nike Aeroloft Vest.
Nike Women X-Category Flyknit
