UA X LEVEL

Scramjet

As the Youth Brand Manager, I launched Under Armour’s first elevated youth running shoe for boys — X Level Scramjet. Super hero to super athlete. I brought Scramjet to life both in-store and online through social storytelling and augmented reality to showcase the shoe’s unmatched speed.

Through our UA Play app, consumers could scan Scramjet and bring him to life. We surprised and delighted consumers with a UA Play sticker with purchase so kids could bring Scramjet home and share with their friends.