Nike Women x Eastbay

Overview

I leveraged energy from the men’s 2014 World Cup and the season of resolutions to tell Sydney Leroux’s story. To amplify the Nike Women January Fitness Diary assortment, I showcased how one of Nike’s elite athletes trains for the greatest sporting moment of her life. I launched the first-ever Eastbay women’s campaign across print and digital channels, featuring running, training and lifestyle assortments. I led the initiative end-to-end, from strategy to implementation driving unprecedented results for the women’s footwear and apparel business.

January 2015 - 2.2M Circulation