Nike x Rio ‘16 Olympics

Nike Community Impact

Today’s kids are the least active generation in history. As Nike prepared for the biggest sport moment that Rio and the world had ever seen, it was my job to put the every day athlete at the center.

I led our global key city consumer insights to identify why kids are slowing down. The insights drove a 5 year integrated marketing plan I supported, including kids programming, employee engagement, refurbishment and brand activations.

I owned the content strategy and production of Nike’s community impact storytelling to fuel Rio 16 internal and external communications. The films were featured at the Nike House for athletes and media during the Rio 16 Olympic Games.