Nike Sportswear x Eastbay

As the North America Digital Brand Specialist for Nike Sportswear, it was my job to elevate Eastbay in the marketplace. For the launch of the Nike Tech Pack, I secured Odell Beckham as the exclusive athlete for Eastbay Nike Sportswear marketing. Drafting off of the global brand NSW visual center, I led the end to end creative strategy and production for Eastbay’s print and digital channels (.com, email and social).