lululemon Everlux campaign

Overview

The studio environment is changing — classes are getting hotter and movement is becoming faster, meaning consumers are getting sweatier. That’s why lululemon’s Whitespace and Raw Materials team created Everlux, lululemon’s fastest drying fabric to date.

I wrote the creative brief to problem solve for the following:

1. Women were unaware of one of lululemon’s most innovative fabrics

2. Consumers had low consideration for lululemon’s high intensity workout gear due to the brand’s strong association to yoga

I managed the creative agency and partnered with our Creative Director to lock in a creative concept that hit the brief. Once I sold it in to senior leadership, I partnered with my Brand Manager to bring the campaign to life. The campaign delivered 2X the commercial objective and drove more volume than lululemon’s number one pant franchise (lululemon align pant).