Footaction x Kicks Lounge

I built the first ever digital wholesale strategy for Nike Sportswear.

I was tasked with creating an elevated digital experience for Kicks Lounge, a Foot Action exclusive retail destination for Nike Sportswear. The target is a 19 year-old sneakerhead who already knows the shoe he wants before coming to FootAction channels.

I partnered with an external vendor to create a premium destination that showcases product innovation in a clean, simple format. The mobile-first destination enabled consumers to get to product display pages quickly, but rewarded those willing to stick around longer with exclusive content of intimate product details and footwear storytelling.